Designer Mooyeol Lee was born and raised in Seoul, the South Korean capital.

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He graduated from SADI (Samsung Art and Design Institute) in 2010 as a scholarship student, and later worked in the design team of local menswear brand m-vio, soon channelling a desire to create under his own name.

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In 2011, Mooyeol left the company and set up his brand YOUSER, showing his collections on the runway during Seoul Fashion Week from 2015. YOUSER is based out of a showroom in Korea, although has achieved steady growth within Asian and European markets over the past six years.